Brooklyn Parent Therapy
Overview
Led by founder Dr. Nanika Coor, Brooklyn Parent Therapy, provides empathetic counseling and coaching to help parents adopt more mindful, respectful parenting practices with their children.
Without a cohesive brand identity, she felt limited in articulating the difference of her practice.
Brooklyn Parent Therapy was seeking to raise the profile of the brand and needed professional experts to help her achieve this goal.
Problem
With countless so-called parenting “experts” bombarding parents from all directions, Brooklyn Parent Therapy was limited in connecting with ideal clients. Despite Dr. Coor's clinical expertise and compassionate approach, many parents in need of this unique service simply never found the practice for one reason or another.
Without an elevated brand presence and distinctive brand voice, Brooklyn Parent Therapy became white noise in an already over-saturated space. They needed to clearly set themselves apart and effectively broadcast the empathy and depth of the parenting therapy that they provide.
With zero creative designed and established, the practice lacked brand assets that clearly convey their firm yet empathetic approach to the parenting process. In relying only on word of mouth and their one-dimensional website, even prospects actively searching for help often skimmed past Brooklyn Parent Therapy.
What were the implications of this? A practice that largely stayed confined despite having resonant guidance to share widely with parents needing assistance in their approaches.
Solution
We urgently needed to cut through the noise and establish Brooklyn Parent Therapy as deeply caring supporters distinctly separated from the run-of-the-mill approach provided by parenting gurus.
Through intensive brand storytelling workshops and miles-deep research into Dr. Coor’s experiences, we uncovered the practice's true differentiated power:
An incredible empathetic approach to therapy that leaves parents finally feeling understood rather than lectured...supported rather than judged and above all empowered to provide optimized care to their young ones.
We crystallized this intangible quality into a cohesive brand identity broadcasting across key digital touchpoints like website content, a branded podcast, social media creatives, and client-centric language.
Finally connecting through multiple mediums, Brooklyn Parent Therapy could inject much-needed warmth into the cold clinical parenting space. Our shared creative powerfully conveys the message "We deeply understand you and are prepared to meet you where you are. We are inclusive, light-hearted and professional."
This has resulted in a brand that resonates as exactly the empathetic partner that struggling parents need.
Authentic connection to the right parents craving support.
With their differentiated brand identity now beautifully projected online and offline, Brooklyn Parent Therapy acquired new email subscribers, more Instagram followers and continues to remain booked and busy months in advance.
Dr. Coor put it best reflecting on the aligned, results-driven rebrand:
"Powered by Cue achieved the goal with professionalism and accuracy."
Most meaningfully, the "Project Parenthood" podcast maintains a glowing 5-star rating with a small army of devoted fans finding shared community inside every heartfelt episode.
You don't have to do parenting alone and you can break unhealthy cycles of abusive parenting practices.
This message is now delivered with style, beauty and grace.
