Chi Chi Ari Love
Overview
Wedding photographer Chi-Chi struggled with inconsistent branding, fragmented digital presence, and no lead nurturing systems to convert prospective clients.
She relied solely on organic Instagram leads and word-of-mouth referrals within New York City and Washington DC to book clients.
Without concrete marketing processes, Chi-Chi couldn't effectively communicate her value proposition to couples at scale. Though massively talented, her locally-confined business lacked the structure to expand her reach.
We transformed Chi Chi Ari Love from a local Brooklyn favorite into an elite global brand turning over $250k+ annually. Our comprehensive growth strategy turned Chi Chi Ari's creative vision into a polished commercial offering.
Problem
When Chi-Chi Ari first came to us, her photography business lacked a concrete story structure and brand positioning. She struggled to market her artistic abilities effectively due to not having a clearly articulated brand narrative.
Without having defined brand identity guidelines, creative assets or even basic marketing materials, Chi-Chi Ari had no effective way to consistently promote her services. Through mostly sporadic marketing activities on Instagram, she was keeping her client base and revenue confined locally.
Additionally, with only a basic contact form on her website and no lead nurturing system, most prospective client leads would fall through the cracks (and inevitably select alternative photographers). With no website or social media presence, Chi-Chi Ari had minimal online visibility as well.
While Chi-Chi Ari was an artistic visionary, she needed help clarifying her brand position, formalizing her core offer, building creative assets, re-doing her web presence and expanding her reach nationally through targeted marketing and generating leads.
Solution
Our comprehensive growth strategy turned Chi-Chi's creative vision into a polished commercial offering.
First, we crafted Chi-Chi Ari's brand identity system to encapsulate her artistic point of view in the world. We positioned her as a premier luxury service catering to high-end couples through tailored messaging and visuals.
Next, we designed an imagery-rich website with built-in lead capture to establish and communicate local rooting but global presence. Beyond IG marketing, we expanded reach further through targeted ads and strategic PR outreach.
These efforts secured features in Vogue, Harper’s Bazaar and Brides - officially validating Chi-Chi Ari as an industry leader.
Overall, we implemented end-to-end marketing systems that match Chi-Chi Ari’s massive creative potential with commercial best practices for scalable growth.
This expanded her bookings from 2 low-budget weddings to 20 high-budget weddings per year which yielded a 10x impact on overall revenue.
Our comprehensive branding, web development and marketing strategy transformed Chi-Chi Ari from a local favorite into an internationally sought-after industry leader.
Driving real business growth through heightened visibility and credibility, our efforts helped increase Chi-Chi Ari Love KPIs:
- Average Yearly Bookings: 600% increase (from 2 to 20 high-end weddings)
- Average Booking Value: 2000% increase ($2,500 to $15,000-$25,000)
- Total Annual Revenue: 10x (from $5k/year to over $250k/year)
- Published features in top industry outlets like Vogue and Brides
We set the stage for Chi Chi Ari Love to cement their foothold as the premiere luxury wedding photography brand. And this is only the beginning…
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