The value of having a clear web presence cannot be overstated. It is the difference between being perceived as a serious business that prospects trust and being untrustworthy. Having a poor web presence or (worst yet) no website at all communicates that you have most certainly gone out of business. I know…it is kind of crazy when you think about it! Prospects are unforgiving, largely impatient and so even the brief sight of a website that is dated, dysfunctional or inaccurate will cost you that prospect.
To be clear, not everyone needs to win a world class design award for their beautiful web work. Web design must serve a clear business objective. Put simply, it doesn’t matter how good the website looks if it doesn’t work to achieve your revenue goals. What do you want people to do on your website? There should always be a clearly defined action(s) you want to take prospects through on your website. Here are a few goals that could make sense fo your personal brand or business that has a website:
- Watch video
- Peruse photographs (Gallery)
- Fill out a contact or order form
- Engage social media
- Join mailing list
- All of the above?
Branding and marketing is far more extensive process than just throwing up a SquareSpace website and embracing the mantra – If you build it, they will come! The quality of your web elements is what will differentiate your website from the millions of haphazard monstrosities parading around the world wide web today (yuck and eww). Investing in high quality photography, videography, graphic design and web copy are super important to achieving the kind of impact you will need to win new customers. So many business owners make the mistake of cutting corners on this vital component of great web design. Trust me, you pay so much more in the long run. Be wise! Don’t commit to investing in a new website if you are unwilling to build a boldly and build beautifully. You need impactful media to compliment and complete your web experience. If you are looking to reach an audience with a commercial message today, having a modern website with a clear call to action is a non-negotiable.
Let’s get started on your website today. How can you get started? I am glad you asked! Click here.