Vibez Jamaican Patty Company
Overview
Vibez Jamaican Patty Company was founded by two passionate entrepreneurs, Julicia and Louis, with a simple but powerful vision:
Bring the authentic Jamaican Flavor to America.
However, they faced a major challenge. They had a dated logo, some family recipes and packaging that was nothing to write home about. The vision was to make the classic Jamaican patty available through a branded e-commerce experience.
When they came to us overwhelmed and frustrated with the freelance design experience, we helped them transform their brilliant concept into a thriving business primed for disrupting an industry stuck in the old-school.
Problem
Without clear brand positioning, professional product packaging and a differentiated product experience, Vibez faced steep barriers to effectively launching in a competitive food industry.
They lacked the branding, web presence, photography, distribution, and overall infrastructure needed to have a fighting chance at getting their product to customers. Beyond delivering an exceptional product, they deeply wanted to make Vibez a household name and this would require brand building.
The vision was there.
But their are so many questions to engage:
What do we want to be known for?
What is our brand story?
What should the customer experience be?
What is missing with the traditional patty experience?
How do we build a brand?
Solution
How did we activate and amplify the vision of Vibez Jamaican Patty Company?
We provided a comprehensive go-to-market solution including:
- Crafting their entire brand identity system with vibrant logos, drool-worthy packaging design and slick merch
- Building a sleek Shopify website to bring their brand to life with integrated and intentional e-commerce capabilities
- Producing enticing food photography and mouthwatering social media creative that pops
- Creating buzz-building events, pop-ups and activations to introduce their offering
- Acting as thought-leaders to push the imagination as to what is possible
In just 7 months, we facilitated Vibez's complete transformation into a thriving brand poised for market leadership. The breakthrough results speak for themselves:
- Over $30k revenue generated and 1725 patties sold within first 5 months
- Built an enthusiastic Instagram community over 1500+ followers strong and accelerating weekly
- Supported design concept of new location
- Validated undeniable product-market fit and laid the foundation for scaling rapidly
We made the impossible possible for Vibez Jamaican Patties, transforming them from zero to hero. This undeniable carribbean sensation is now poised to continue invading America's tastebuds with its vibrant flavors. And this is only the beginning - the journey to shake up the packaged food industry has just begun!
Is your business struggling to stand out too?
Powered by Cue has the secret sauce to help you breakthrough stagnancy! Like Vibez Jamaican Patty Company, become a success requires taking a bold step forward.
We’ll give you a free 1-hour strategy session to assess your brand challenges and uncover breakthrough opportunities. If we’re not a perfect match, no hard feelings. But if we are, get ready to start playing offense and realize your full potential!
