Visual Eyes Group

Art Direction / Branding / Photography / Videography / Web Design / Web Development
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PROBLEM

Dysfunctional Website

Industry

Optometry

Client

Visual Eyes Group 

Solution

Logo and Brand Identity

Photography

Videography 

Web Design and Development

Problem

Dr. Alexander Nnabue and Visual Eyes were operating with a dated and dysfunctional website from 1994. With well over 5000 patients, Visual Eyes Group needed to optimize their client experience for online booking and e-commerce. We want to maintain the old school charm of the brand with a new school perspective. 

Brand Image

Solution

We started our campaign with a full vision assessment with leadership before setting in motion a full suite of branding services. We redesigned their logo and brand identity partly inspired by Egyptian Hieroglyphics and the Human Iris. We produced photography and videography reflective of community vision. The web design decision was made with the goal of optimizing online booking. 

You can’t be what you can’t see. 

04 Technology Used

HTML 5
Javascript
CSS3
PHP
WORDPRESS

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