Visual Eyes Group
Logo and Brand Identity
Web Design and Development
Dr. Alexander Nnabue and Visual Eyes were operating with a dated and dysfunctional website from 1994. With well over 5000 patients, Visual Eyes Group needed to optimize their client experience for online booking and e-commerce. We want to maintain the old school charm of the brand with a new school perspective.
We started our campaign with a full vision assessment with leadership before setting in motion a full suite of branding services. We redesigned their logo and brand identity partly inspired by Egyptian Hieroglyphics and the Human Iris. We produced photography and videography reflective of community vision. The web design decision was made with the goal of optimizing online booking.
You can’t be what you can’t see.